Monday, October 4, 2010

(A1) TXU Energy Earth Day!



Here's what Wikipedia has to say about TXU:
"Energy Future Holdings Corporation is an electric utility company headquartered in Energy Plaza in Downtown Dallas, Texas, United States. The company was known as TXU until its $45 billion leveraged buyout by Kohlberg Kravis Roberts, Texas Pacific Group and Goldman Sachs. That purchase was the largest leveraged buyout in history."

So what to make of this commercial?
http://wn.com/TXU_Energy_Earth_Day_Commercial

On top of that, this coal burning conglomerate is also putting on its second annual Earth Day festival in Houston. The festival, which features a 5k run, as well as number of performances by local cover bands, professes to "focus on the merits of mindful, sustainable living while educating and encouraging Houstonians to preserve, conserve and enhance our city and the Earth". First, on a superficial level, how does a 5k run focus on the merits of sustainable living? Also, I'm curious how much gas and electricity is consumed during a day long concert/expo for 10,000 people and whether or not the festival organizers are going to have to pay for that power? Sure there are compostable cups for the runners and you have a chance to win a hybrid car, but their "farmer's market" is sponsored by Sysco!

Therefore I call green-washing on this shindig. http://www.earthdayhouston.org/event-zones.php

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